toms The Art of Tooting Your Own Ho

The Art of Tooting Your Own Horn Without Blowing It

It ain’t bragging if you done it. DIZZY DEAN


It’s not my father’s workplace anymore, or even the one many of your mothers may have entered in the 1970s or ’80s. The days of job security in exchange for loyalty and hard work are long gone. For most, this isn’t news. Yet many of us fail to recognize the value of self promotion in maneuvering today’s volatile and unpredictable workplace.

Given the constant changes mergers, management shifts, downsizing you simply must let people in the organization know who you are and what you are accomplishing. Otherwise you’ll be passed over for promotions, in succession planning, or when the company is determining the best performers during layoffs.

Even if you’re an ace at keeping your boss up to speed, remember, he or she might be gone tomorrow. You need to cover all your bases and stand out in the eyes of your boss’ boss and that boss’ boss and all the bosses right up to the big boss. Your mission is made even more challenging when you consider what the Information Age has wrought: people who are overwhelmed by the daily on slaught of e mails, voice mails, faxes, phone calls, and meetings upon meetings. They have little to no time or any real need to pay special attention to you.

Planting for the Future

As important as those on the inside of your company are for your survival, those on the outside are just as significant: recruiters, industry associates, personal friends and acquaintances, even your competitors. Even seemingly stable companies can collapse overnight. Just look at Enron and Arthur Andersen, among many others.

Good self promoters know this: They’re always planting seeds for the future. Karen, forty two, a division head for a major global food corporation, is a good example. At an informal gathering, when asked how long she had been in the business and what she did, instead of the typical “I’ve worked with my company for fifteen years and run its dairy division,” she responded:

Who ever thought I’d be in the food industry, especially after my mom forced me all those years to eat Cheez Whiz? [Everyone at the table erupted with laughter.] It must have been fate, but after I graduated with my MBA from Columbia, I got a call from a friend who told me about a few interesting openings. I began working for my company in 1985 in brand management, toms working my way up to marketing director.

Two years ago, one of the company’s other divisions was really in the hole and they gave me the assignment of turning it around. I didn’t really know where to start, so I began talking to people on the f loor. A lot of them had great ideas. From there, I got everyone involved and formed teams to pull in the various disciplines and put together a strategic vision. Today, I am the proud head of a dairy division that is number two in profitability worldwide.

Smart self promoters show up prepared. They value face time with others and are always ready with stories about themselves that break through the verbal clutter. They know that positive regard from others isn’t going to “just happen” on job interviews, at performance appraisals, during presentations, or at networking functions. And it’s unlikely to “just happen” by marching into the CEO’s office and asking for an appointment to discuss how wonderful you are. It’s not going to happen unless you make it happen, and the cr opportunities to self promote are going to come your way when you least expect them.


April 5, 2002: I am on a plane bound from New York to San Francisco and the thirty something guy sitting next to me just blew it: He missed a golden opportunity to sell himself and his company.

We had struck up a conversation and were happily chatting away about living in San Francisco when I asked him, “So what is it that you do?” “I’m a management consultant,” he replied. He didn’t continue, so I tried to engage him more by asking, “What’s your specialty in management consulting?” “Telecommunications,” he responded, followed again by dead silence. I took on the exercise of seeing if I could pull out some more information asking, “Who do you do it for?” He named one of the top five management consulting firms, then stopped cold. I was just about to ask another question when something inside me snapped. I thought to myself, I’m not asking a fourth question. I’ve done enough digging. Maybe he was tired, or reluctant to start tooting his own horn on an airplane, afraid that he might divulge sensitive information to prying ears, possibly a competitor’s. While sometimes that may be true, in this case we were already having a conversation. So the point is, the road traveled by a lackluster self promoter is paved with missed opportunities. You need to act like your best self even with strangers on airplanes and even when you don’t feel like it. Before you quickly slam shut the book claiming this is exactly the reason you didn’t go into sales, consider the following: Mr. Telecommunications didn’t know who I was.

I might have been a CTO of a company that could have used his consulting services. I might have been a recruiter who could come in handy one day when he’d gotten axed or one who was currently placing a specialist in the hottest new company in Silicon Valley. He didn’t know that, in fact, I am a consultant who works with Fortune 500 firms and could possibly introduce him to an executive of a company that could have become a major new account. He never found out.

I wasn’t asking him to reveal the location of the Holy Grail. I was simply asking that he tell me more about himself. If he had engaged me and talked about what he did and got me excited abo toms ut it, I might have been a good future contact. I might have handed him some business. At the very least, I would have remembered his story.


I’ve gone to spend a few days with my friend in the hinterlands of western Massachusetts and I find myself in an unlikely place: a tae kwon do class that her five year old son is enrolled in. The grand master, a Korean black belt, begins the class by asking the students to recite in unison the five themes by which to live. Lined up in military style precision, each child exhibiting impeccable posture, they shout:There it is. That last one. Don’t brag about yourself. Stating your value and accomplishments is risky because you might come across as pompous or make other people feel uncomfortable. It’s safer and much more appealing to be humble and understated. But will you get ahead?

Humility is a virtue with biblical and spiritual roots that is taught the world over. In some areas of the world, suc toms h as Asia, humility is prized much the way we in America prize our freedom of speech. Early on we are taught humility for good reason. We haven’t developed the social skills to talk about our accomplishments and ourselves gracefully. Instead, as children we blurt out, “My daddy has lots of money,” “I’m better than you because. . .” or in the case of my friend’s son, “I have more land than anyone,” which he proudly proclaimed one morning between mouthfuls of Cheerios as his mother cringed. Our parents and mentors know it’s important to squelch this behavior right from the get go or people aren’t going to like us. And they’re right.

But the problem is this: Very few of us ever learn how to reconcile the virtue of humility with the need to promote ourselves in the workplace. When education and training do focus on selling ourselves, we’re taught to pay the greatest care and attention to our wardrobe, our toms hair, our hygiene, our table manners, and our r Get those things right, it’s a slam dunk! There’s very little instruction on selling ourselves with ease and sincerity. Somehow we think if we personalize our message or get too excited, we are not being professional, when in fact this is exactly what makes us effective self promoters.

Wimping Out

The tug of war between showing humility and showcasing our accomplishments is played out daily across working America, even in the brashest of industries. Recently, while conducting a workshop at a major Wall Street investment bank, I asked a group of young men and women to update me on any successes they had experienced since we’d last met when we worked on crafting more compelling sales pitches.

From the back of the room, I overheard one guy encouraging Patty, a twenty six year old, perfectly coiffed junior banker to share her success story. Even though she had just landed a $10 million account, Patty seemed reluctant. With prodding from the whole group, she finally stood up. With her eyes directed toward the floor, her shoulders shaped like an orangutan’s, and in a whispery voice that barely rose above the white noise of the conference room, she said:

Oh, well, it’s really nothing. It was a team effort. There was this guy who I had read about in the paper, so I wrote him and later called his assistant, who said he wanted to meet with me. I went in and told him about the services of the bank and what we could do for him. He said it sounded interesting and asked where do we go from here? And I said, well, I’ll bring the portfolio manager and my senior banker with me and we’ll make an appointment. So we went back in two weeks. I led off the meeting, but the senior person did most of the talking, and we got a call yesterday and he’s giving us ten million dollars. And then she sat down.

I asked the group for some feedback. The fellow who had initially urged her on was flabbergasted. “Patty, what was that? You heard about this guy, you called him up, you met with him, and he gave you ten million dollars! You told it as if you had nothing to do with it. Quite frankly, you sounded like a wimp.”

toms The art of the plastic bag

The art of the plastic bag

Subway Animals Come to toms Life via RubenMiller

Via Reuben Miller, here a story from the Wooster Collective about anartist who makes animal figures out of discarded plastic bags. Tied to the ventilation grates above the subway lines, the figures jump up and spring to life whenever the subway rushes by.

A simple and creative way to deal with a . What to do with all those us toms ed plastic bags? The ugly truth about our plastic bag addiction is thatthe world rate is now estimated at well over 500,000,000,000 (that 500 billion) plastic bags annually, or almost 1 million per minute. goes through 100 billion plastic shopping bags annually. An estimated 12 million barrels of oil is required to make that many plastic bags.

rates for plastic bags are extremely low. Only 1 to 3% of plastic bags end up getting recycled.

Recycled plastic bag chicken from Wow! Imports

Wow! Imports offersone possiblesolution. Some evenhave logos from Fanta and Coca Cola.

Mark Jenkins How to Make a Plastic Bag Eating Giraffe

Artist Mark Jenkins takes a di toms fferent approach. Jenkins advocatesmaking tape giraffes to eat the plastic bags.

Argentinean designer and artist Marina Gryciuk uses techniques such as crochet and embroidery to reuse bags, cassette plastic tapes and old cloths. These cushions are knitted from recycled plastic grocery bags.

I am so moved toms by people who are dedicated to using the arts as a way of communicating such serious issues as our plastic consumption. I am also an artist who focuses on similar issues such as plastics in our oceans, and how plastics are integrating into our DNA and causing major diseases in many people. To view videos of the plastic island phenomena in the ocean go to.

toms the art of the five dollar lun

the art of the five dollar lunch

Assuming you spend an average of $10 a day on lunch, that means you’re dropping $50 a week and $2,600 a year on lunch. Lunch! And grabbing a burger or a slice of pizza or even some fancy wrap isn’t just worse for my toms wallet than brown bagging it, it’s also worse for my health.

“Most of the time when you eat out, you don’t get the fruit, the vegetables and the milk,” says Amy Torch, a registered dietitian in Toronto and founder of Nutrition By Amy.

So I decided to start packing my own lunch from Monday to Thursday and then going out on Friday. And to make sure I’m saving money it’s not worth it if you’ve got lobster glazed in foie gras in your lunch box, after all I have a weekly brown bag budget of $20.

This isn’t much of a challenge, according to some of the dozens of readers who e mailed me with their advice.

“You must be living in another world if you think it is tough to make your own lunch for less than $5 [a day]” one said, adding I could easily make a sandwich for half of that.

Others said brown bagging it for less than $5 a day has been the road to riches. mortgage all those years. Piece of cake. Neither my husband [nor] myself did regular lunches or coffees out. We almost always drank the company coffee offered and brought our lunches,” one said.

I’m going on the record to say I will gladly trade gourmet burger lunches for European toms vacations.

And I can also say that eating lunch on $5 a day is pretty easy, but not that easy. Readers’ suggestions fell into three categories: leftovers, sandwiches and soup.

“I make soup on the weekend a big batch of it,” one reader said. Others pointed out that canned soup is also inexpensive. A tuna sandwich with a banana and a yogurt can also be put together for less than $5. And leftovers are pretty much free, depending on how you look at it.

But you can’t have anything you want on a budget of $5 a day. While I was able to afford four chocolate pudding cups, since I found them on sale for 99 cents, I couldn’t afford the granola bars I like to eat. In fact, most packaged food was off the table. On the upside, that meant eating way more fruits and vegetables than I normally do.

It also means being organized.

One reader said he and his wife roast a chicken with vegetables on Sunday night and use the leftovers for lunch for the rest of the week, making soup and a few sandwiches.

“You are not going to throw together a $5 lunch as you are running out the door,” another reader warned me.

That’s actually how the problem started. Usually I’m so pressed for time in the morning that I skip making a lunch entirely. I’m guessing a lot of people who go out for lunch have the same excuse.
Which is why I highly recommend coming up with a weekly lunch menu and then making each day’s lunch the night before. That way it’s there to grab when you’ve got a screaming kid who’s already late for school pushing you out the door.

My lunch menu for one week consisted of staples like apples, bananas, yogurt and fruit juice, and for mains I had a tuna sandwich, a Black Forest ham sandwich, and two days of spaghetti, because eating the same thing every day is boring. Saving money shouldn’t feel oppressive, which is how I feel when I have to choke down tuna sandwiches four days in a row.

But there was a problem. One of the best things about going out for lunch is that it means leaving the office. Eating at my desk can feel lonely and pathetic. It doesn’t make a lunch break feel like much of a break when I’m still hunched over my computer.

That problem was easy enough to solve. I just went to the park down the street. Still, I went there alone, and found myself missing the conversation and camaraderie that comes with going out to eat with colleagues.

But I pulled an apple out of my bag, laid back in the sun and enjoyed the fact that while I wasn’t with friends, I wasn’t shelling out $20 for a hamburger, either. Besi toms des, Friday was only a day away.